Maison Vivienne | The Coco Chanel brand is born in 1913 in Deauville, but the origins of the brand date back to the time when Gabrielle Bonheur Chanel, an orphan at the age of twelve, was taken in by an abbey. This stage of her life will inspire her future collections: clean lines, shades of black, white, or beige. At 18, Gabrielle Chanel learned sewing, which allowed her to start creating her own hats and clothes during the following years. She then wore her own creations and gained new clients among the Parisian high society. Chanel style detonates: very sober black or white outfits, boyish style combining cardigans and pants.